Transformed shopping mall evolves into vibrant mixed-use hub.
In the heart of Milwaukee’s downtown, a former shopping mall has become a residential, office and retail center named The Avenue. It’s home to several prominent employers including the Metropolitan Milwaukee Association of Commerce (MMAC), Graef Engineering, Good Karma Brands broadcasting, Herzing University and the American Heart Association. In addition to being a corporate office center, The Avenue features the 3rd Street Market Hall with 24 food vendors plus venues for recreation, entertainment, and the arts. Nearby, you can also find: