The Milwaukee Region

Building success together within the seven counties of southeastern Wisconsin

The seven-county region of southeastern Wisconsin flourishes with more than 52,000 businesses and a gross economic product of more than $100 billion that is supported by a healthy balance of long-time manufacturing icons thriving alongside cutting-edge technology, e-commerce companies, and well-known corporate headquarters. Milwaukee is home to 10 Fortune 1000 companies, which is above average for a region its size.

From the shores of Lake Michigan to the rolling hills of western Waukesha and Washington counties, entrepreneurs, businesses and civic leaders continue to strengthen a region that boasts leading technology firms, global manufacturers, innovative service firms and strong financial institutions. 

Learn more about the region's seven counties and their unique assets and appeal by clicking on the map below:

Explore the Milwaukee Region

Southeastern Wisconsin is comprised of seven unique and thriving counties that work cohesively to form one of the leading economic development partnerships in the country: Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington, and Waukesha.

Kenosha County

Population* 167,488

Population Change** -1.0%

Labor Force* 91,612

Unemployment Rate* 3.4%

Per Capita Personal Income*** $58,255

*2023 figure
**% change 2020 - 2023
***2022 figure
Updated 11/2024

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Milwaukee County

Population* 918,661

Population Change** -3.1%

Labor Force* 459,063

Unemployment Rate* 3.7%

Per Capita Personal Income*** $55,927

*2022 figure
**% change 2010 - 2022
***2021 figure

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Ozaukee County

Population* 93,460

Population Change** 2.1%

Labor Force49,543

Unemployment Rate* 2.6%

Per Capita Personal Income*** $99,817

*2023 figure
**% change 2020 - 2022
***2022 figure
Updated 11/2024

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Racine County

Population* 196.613

Population Change** -0.6%

Labor Force* 99,921

Unemployment Rate* 3.6%

Per Capita Personal Income*** $57,574

*2023 figure
**% change 2020 - 2022
***2022 figure
Updated 11/2024

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Walworth County

Population* 105,822

Population Change** -0.6%

Labor Force* 57,511

Unemployment Rate* 2.9%

Per Capita Personal Income*** $58,208

*2022 figure
**% change 2010 - 2022
***2021 figure

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Washington County

Population* 138,168

Population Change** 1.0%

Labor Force* 77,508

Unemployment Rate* 2.6%

Per Capita Personal Income*** $68,705

*2023 figure
**% change 2020 - 2023
***2022 figure
Updated 11/2024

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Waukesha County

Population* 410,434

Population Change** 5.3%

Labor Force* 233,209

Unemployment Rate* 2.5%

Per Capita Personal Income*** $82,032

*2022 figure
**% change 2010 - 2022
***2021 figure

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