The Milwaukee Region
Building success together within the seven counties of southeastern Wisconsin
The seven-county region of southeastern Wisconsin flourishes with more than 50,000+ businesses and a gross economic product of more than $100 billion that is supported by a healthy balance of long-time manufacturing icons thriving alongside cutting-edge technology, e-commerce companies, and well-known corporate headquarters. Milwaukee is home to 10 Fortune 1000 companies, which is above average for a region its size.
From the shores of Lake Michigan to the rolling hills of western Waukesha and Washington counties, entrepreneurs, businesses and civic leaders continue to strengthen a region that boasts leading technology firms, global manufacturers, innovative service firms and strong financial institutions.
Learn more about the region's seven counties and their unique assets and appeal by clicking on the map below:
Explore the Milwaukee Region
Southeastern Wisconsin is comprised of seven unique and thriving counties that work cohesively to form one of the leading economic development partnerships in the country: Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington, and Waukesha.
Kenosha
Population*Â 167,488
Population Change**Â -1.0%
Labor Force*Â 91,612
Unemployment Rate*Â 3.4%
Per Capita Personal Income***Â $58,255
*2023 figure
**% change 2020 - 2023
***2022 figure
Updated 11/2024
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Milwaukee
Population*Â 918,661
Population Change**Â -3.1%
Labor Force*Â 459,063
Unemployment Rate*Â 3.7%
Per Capita Personal Income***Â $55,927
*2022 figure
**% change 2010 - 2022
***2021 figure
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Ozaukee
Population*Â 93,460
Population Change**Â 2.1%
Labor Force*Â 49,543
Unemployment Rate*Â 2.6%
Per Capita Personal Income***Â $99,817
*2023 figure
**% change 2020 - 2022
***2022 figure
Updated 11/2024
Racine
Population*Â 196,613
Population Change**Â -0.6%
Labor Force*Â 99,921
Unemployment Rate*Â 3.6%
Per Capita Personal Income***Â $57,574
*2023 figure
**% change 2020 - 2022
***2022 figure
Updated 11/2024
Walworth
Population*Â 105,822
Population Change**Â -0.6%
Labor Force*Â 57,511
Unemployment Rate*Â 2.9%
Per Capita Personal Income***Â $58,208
*2022 figure
**% change 2010 - 2022
***2021 figure
Washington
Population*Â 138,168
Population Change**Â 1.0%
Labor Force*Â 77,508
Unemployment Rate*Â 2.6%
Per Capita Personal Income***Â $68,705
*2023 figure
**% change 2020 - 2023
***2022 figure
Updated 11/2024
Waukesha
Population*Â 410,434
Population Change**Â 5.3%
Labor Force*Â 233,209
Unemployment Rate*Â 2.5%
Per Capita Personal Income***Â $82,032
*2022 figure
**% change 2010 - 2022
***2021 figure